VISION

A tapestry woven with vibrant cultural threads, thriving on agro-ecotourism, and sustained by social equity, economic prosperity, and ecological balance, guided by peace and Islamic values, the Provincial Tourism Culture and the Arts Office stands as an advocate of Meranaw heritage towards a future where communities flourish.

MISSION

To ignite Lanao del Sur’s tourism landscape, fostering vibrant cultural heritage, responsible development, and inclusive prosperity for all through the creation of programs and projects that will elevate the eco-cultural progress of Lanao del Sur.

MANDATES

The Provincial Tourism Culture and the Arts Office is mandated to perform the following:

1. Formulate plans, programs and projects for the protection, maintenance, preservation and conservation of historical, cultural and natural assets and tourist attractions in accordance with the policies set by the Department of Tourism, Regional and Provincial Government that will encourage private sector investment and participation in tourism development;
2. Undertake research studies, compile and integrate statistical data bank of the tourism and hospitality industry of the province for the continuing analysis of economic conditions and trends;
3. Represent and organize tourism and hospitality industry related events and activities for the province;
4. Coordinate and extend technical assistance to Local Tourism Offices in the management of local tourism and cultural projects such as festivals, competitions, lectures, and exhibits; and
5. Perform such other tasks that the Local Chief Executive may assign to further enhance the tourism and hospitality industry in the province.

Tourism Programs

Preservation and Promotion of Culture and the Arts
The Provincial Tourism Culture and the Arts Office involves in safeguarding and celebrating the diverse heritage, traditions, and artistic expressions of Meranaw.

Tourism Promotion, Marketing and Advertising
The Provincial Tourism Culture and Arts Office provides strategic efforts to create awareness, generate interest, and influence travelers’ decision-making process on Ranaw tourism assets.

Tourism Training and Capacity Development
The Provincial Tourism Culture and Arts Office places a strong emphasis on enhancing the skills, competencies, and professionalism of individuals involved in the tourism value chain.

Tourism Industry Coordination and Partnership Building
The Provincial Tourism Culture and the Arts Office involves in collaboration and cooperation among various stakeholders to ensure the development, promotion, and management of tourism destinations and experiences.